TikTok is introducing a fresh option that allows them to reduce the quantity of AI-created content appearing in their feeds. This step comes as the company announced that it now features over 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a increase in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this output is deemed low-quality AI content, a phrase for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that many people like content made with AI tools, ranging from AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The service announced that there are now over a billion videos on its service tagged as artificially created. Overall, in excess of 100 m media items are submitted to the platform every day, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI-generated videos they watch by accessing the “manage topic” feature in the application and picking AI-made media. Other topics that can already be adjusted under the filter cover politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to identify “realistic” AI-made content, and it prohibits harmful deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on add an AI-generated watermark to content made using its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2 million AI literacy fund for specialists and institutions to produce informative material about ethical AI use. This program will benefit charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its content review process, during controversy over intentions to make redundant hundreds of review team members in the UK. TikTok is set to reduce 439 jobs in its trust and safety division in London, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by people. The company stated a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
